No More Back and Forth.Just Forward.
Guiding leaders to clarity, alignment, and lasting progress.
Our Approach
&Forth is a strategic advisory and executive coaching firm that helps leaders gain clarity, traction, and momentum. We partner with founders, executives, and leadership teams to navigate growth, make confident decisions, and lead through change.
Our work blends strategy, leadership, and execution to help organizations cut through the noise, align around what matters most, and move forward with purpose. We provide a trusted outside perspective and practical, hands-on support so leaders can create progress with intention.
Business Solutions
At &Forth, we partner with leaders who want to grow with intention. Our work centers on executive coaching, supported by proven operational frameworks, fractional leadership, and team health strategies that strengthen both people and performance. Whether you are navigating growth, change, or complexity, we meet you where you are and help you move forward with clarity and confidence.
-
Executive coaching is the foundation of our work. We provide one-on-one coaching for leaders who want to sharpen decision-making, strengthen leadership presence, and align their actions with their values and goals. Our approach is thoughtful, practical, and grounded in real-world leadership experience.
Through coaching, leaders gain space to reflect, challenge assumptions, and build the skills needed to lead effectively in evolving environments. Sessions focus on clarity, accountability, and growth, helping leaders move from reacting to leading with intention.
-
Strong leadership is supported by strong systems. We help organizations clarify how they operate by aligning people, processes, and priorities around a shared philosophy. This work brings structure to complexity and creates a clear operating rhythm that supports sustainable growth.
Our approach emphasizes clarity over complexity, ensuring leaders and teams understand how decisions are made, how work gets done, and how success is measured. The result is a more focused, aligned organization that can adapt without losing momentum.
-
Fractional leadership provides experienced guidance without the commitment of a full-time executive role. We step in as trusted partners to support leadership teams during periods of growth, transition, or change.
This service is ideal for organizations that need strategic leadership, operational support, or executive-level perspective while building internal capacity. Fractional leadership creates stability, momentum, and forward progress when it matters most.
-
Healthy teams are built on trust, clarity, and self-awareness. Our team health work helps leaders understand how individuals show up, how teams function together, and where opportunities exist to improve communication and collaboration.
We use Predictive Index (PI) assessments and training as part of this work to provide objective insight into behavioral drives, communication styles, and team dynamics. These tools create a shared language that helps teams work more effectively, reduce friction, and align around common goals.
By combining assessment data with thoughtful facilitation and leadership support, we help teams move from misunderstanding to alignment, creating healthier working relationships and stronger overall performance.
Our Team
-
![]()
Jimmy Springston
Partner | Executive Coach
Jimmy Springston works with leadership teams who want to strengthen their business operating systems and get more clarity, alignment, and traction across their organization. He helps leaders improve the Visionary–Integrator dynamic, develop strong leadership teams, and prepare emerging leaders to support long-term growth. With experience spanning the U.S. Air Force, USAA, and scaling a construction company from $20M to $50M, Jimmy brings a practical, people-centered approach to building accountability and execution at every level. -
![]()
Bryan Ogle
Fractional Integrator
Bryan Ogle is an EOS Integrator and fractional leader who helps businesses eliminate chaos, gain traction, and move forward with clarity and confidence. With more than 25 years of leadership experience, he specializes in translating big-picture vision into clear priorities, strong processes, and consistent execution. Known for bringing order to complex organizations, Bryan helps teams get unstuck, improve accountability, and build the structure needed for sustainable growth.
-
![]()
Seth Pennington
EOS Implementor
Seth Pennington is a Professional EOS Implementer who helps stuck businesses regain clarity, alignment, and momentum. Having experienced EOS as a business owner, leadership team member, and Integrator, he brings a deep, practical understanding of what it takes to break through ceilings and drive lasting change. Seth partners with leadership teams to clarify vision, strengthen accountability, and embed EOS into the organization so teams can execute with confidence and build healthier, more sustainable businesses.
-
![]()
Mark Douglas
Fraction CFO
Mark Douglas partners with founders, CEOs, and leadership teams to bring clarity, discipline, and confidence to financial decision-making. As a strategic finance advisor and fractional CFO leader, he helps businesses turn financial complexity into actionable insight through improved visibility, forecasting, and financial systems. With more than 20 years of experience across healthcare, banking, and high-growth companies, Mark supports sustainable growth while helping leaders maintain control and build long-term value.
-
![]()
Will Bouch
Fractional Integrator
Will Bouch supports small businesses and leadership teams by strengthening their business operating systems and bringing clarity to both operations and financials. With a background in finance and hands-on experience helping teams build structure, rhythm, and accountability, he excels at translating big-picture goals into practical, day-to-day execution. Will also provides fractional bookkeeping support, helping businesses maintain clean, accurate financials so leaders can make confident, data-driven decisions.
-
![]()
Marck Brock
Fractional Sales Leader
Marck Brock helps businesses increase revenue by building clear, scalable sales operating systems. As a fractional sales leader, he brings structure to sales strategy, infrastructure, management, and team development—helping owners move from reactive selling to disciplined execution. With more than 30 years of experience spanning corporate sales leadership, entrepreneurship, and advisory work, Marck partners with growing companies to put the right sales framework in place and drive sustainable results.
